We Are avodaq: An Interview with Inside Sales Account Manager Anja

Hi Anja, great to have you here! Please introduce yourself briefly.

I’m Anja, 39 years old, and I’ve been working at avodaq as a Senior Inside Sales Account Manager since May 2024. I’m originally from Rügen and moved to beautiful Hamburg in 2002 to complete my apprenticeship as an IT business administrator.

So you obviously discovered a passion for IT early on?

Yes, absolutely. Back then, there weren’t nearly as many opportunities as there are today, but computer science and IT were a perfect fit for me. I made a conscious decision to stay in the industry. I still find the fast pace and constant change exciting to this day. I learned a lot of technical fundamentals during my training, so the foundation was already there. It’s a future-proof field that never gets boring. People in IT are “on the ball” and used to keeping up with the times.

You’ve been working with us for two years as a Senior Inside Sales Account Manager at avodaq. What exactly does that entail? What does your day-to-day look like?

Essentially, it’s about gathering our customers’ requirements, concerns, and needs, structuring them, and working with the Account Manager to translate them into solutions. All with the goal of providing our customers with the best possible support and ensuring their satisfaction. I work closely with my assigned Account Manager—my “Sales Buddy,” as we call it.

My responsibilities include everything that happens before the actual order is entered into the system, such as clarifying the customer’s requirements, preparing cost estimates, writing quotes, and accepting orders. Communication now takes place across all channels, though much of it is done by phone or messenger.

You’re in the office every day. What do you particularly appreciate about that?

When I started at avodaq two years ago, the personal connection with my colleagues made the transition incredibly easy. Even today, I appreciate how easy it is to coordinate quickly, both within the team and across departments.

What I find particularly great is the lunch culture at avodaq. The lunch break is taken very seriously here. I’ve never experienced everyone coming together and chatting like this before. At lunch, you quickly get to know people and have the chance to talk with colleagues from all sorts of backgrounds. Aside from that, I find our office very modern and cozy. It’s a place where you can feel right at home.

Sounds exciting, but also intense…

Right before the season, we rehearse two to three times a week. It’s really intense. On top of that, there are tasks like memorizing lines, preparing flyers, and so on. But it’s just fun, and we’re really like a family. I’ve learned a lot and grown personally. It’s absolutely helpful for your stage presence and self-confidence, especially if you work in sales. This hobby has given me so much.

Our season is always in late February/early March and includes nine performances. The last play was “Dat Bahnchaos.” It was about a group of travelers who got stranded at a small-town train station. So very true to life. Anja laughs We had a great 2026 season, and I was really happy that some of my colleagues from avodaq were in the audience.

What else do you particularly love about avodaq?

I like the size of the company. I come from a large corporation—where communication channels can sometimes be very long, and your own influence or ability to shape things is often very limited. At avodaq, I can achieve my goals more quickly, take an active role in shaping things, and do sales in a way that I truly enjoy. On top of that, we offer many exciting, modern, and customized solutions and are very close to our customers.

The team at avodaq is very diverse in terms of age, personalities, and backgrounds. I think that’s a really great mix. Everyone is very helpful toward one another, and everyone makes an effort to support each other. It’s not anonymous, and we also chat about things beyond just daily business.

Anja, thank you so much for your time and your candid insights. Best of luck continuing at avodaq and, of course, with your play—fingers crossed for the next season!