Leading the Way: Why the Platform Approach Is the Future of Telemedicine
27. Mar 2025 | 5 min.
27. Mar 2025 | 5 min.
The market for telemedicine is growing and more and more digital solutions are being implemented by clinics and healthcare facilities. The challenge is that each new tool increases the complexity for doctors, patients and administrators. In addition, heterogeneous solutions and the resulting lack of interfaces often block efficient patient care. Vice versa, what advantages does a digital platform provide for the healthcare sector?
The statistics speak for themselves: Almost a third of doctors in Germany are over 54 years old and many will retire from their medical professions in the coming years. According to calculations by the Central Institute for Statutory Health Insurance Physicians (Zi), there is also an average annual shortage of almost 2,500 doctors in Germany to maintain the current level of medical care until 2040. In addition, many clinics are under pressure to reduce costs and are threatened with closure.
The only way to counter the trend of rising costs and the escalating shortage of skilled workers is through consistent digitalisation – both within healthcare facilities and with other service providers. Time is of the essence, as 22 million people in Germany today are aged 60 and over, which is more than one in four. By 2050, their share will rise to around 38 per cent, and the demand for medical care will increase enormously.
For us, telemedicine is no longer an option, but the best answer to many challenges in the healthcare sector.
Many healthcare facilities have heard the call and moved forward with digitalisation in recent years. Sometimes with disappointing experiences: Unfortunately, our observations show that many small tools require much more effort than a one-size-fits-all solution. One example: Around 80 solutions are certified for patient consultations in Germany. However, they are usually only optimised for this one use case. In order to support additional use cases such as teleconsultations or tumour conferences, further special tools have to be purchased, which increases the number of options.
The collection of software leads to a construct of independent stand-alone solutions within hospitals, their networks and between different healthcare facilities, which prevents efficient integration and blocks smooth, digitalised healthcare. This is due to a lack of interfaces for efficient, automated data exchange, duplicate data entries that lead to inconsistencies and errors, as well as different user interfaces that slow down a productive user experience. As a result, many tools are no longer used after the pilot phase.
However, a fragmented environment is unsustainable in consideration of the increasing demand for telemedicine and the evolving legal requirements. Hospitals are facing major challenges:
Our telemedicine expert Tobias Kusch advises:
„The platform must also scale to meet increasing demand and accommodate diverse use cases […]. Despite the need for standardization, flexibility remains key. Platforms must be adaptable to specific medical scenarios.“
Tobias Kusch, Sales Specialist Healthcare Solutions, avodaq AG
Therefore, the answer lies in a comprehensive telemedicine strategy that focuses on standardisation, interoperability and scalability.
Despite standardisation, in our experience, it is important to ensure that the software and hardware requirements of the different use cases are met in the best possible way. Let us give you an example: In a patient consultation, the focus is on the conversation between doctor and patient, while in stroke networks with mobile teleconsultation trolleys, the pupil reaction is analysed in detail. Here, the remote specialist must be able to visualise the smallest differences in size, shape and light reaction. This also allows them to assess the patient's movements and reactions via video. High-resolution cameras with up to 240x zoom and excellent video quality from Cisco Webex have proven their value to us in recent projects. These enable a precise diagnosis to be made remotely - in line with the principle of ‘time is brain’, this contributes to optimising acute care.
Our clear recommendation for healthcare organisations is to rely on trustworthy and established technology providers that offer high-performance, secure, scalable and, above all, certified platforms. This is the only way you can position yourself to meet the future requirements and growing demand for telemedicine.
In addition, a telemedicine solution from a single source enables efficient digital healthcare through
„The future of healthcare is digital and connected. Don’t get left behind — embrace the platform approach to ensure you remain at the leading edge of telemedicine innovation.“
Tobias Kusch, Sales Specialist Healthcare Solutions, avodaq AG
Telemedicine will lead to a paradigm shift for all players in the healthcare sector, as it is essential for the medical care of the future. Fewer doctors, fewer hospitals and limited budgets make it necessary for the productivity of so-called service providers to increase and for gaps in care to be closed efficiently. Good labour productivity means achieving a higher performance with the same effort. This can only succeed if we avoid the mistake of isolated solutions in digitalisation and consistently focus on a platform strategy.
Discover how we were able to make everyday work at Agatharied Hospital much easier for Prof Dr Stefan Lorenzl and his team with the certified video consultation solution CARY Medical.
The masculine form used in this document always refers to female, male and diverse persons at the same time. Multiple designations are generally avoided in favour of better readability.